Sprint Execution Plan - 5 Sprints to Launch

Campaign Period: November 20, 2024 - January 15, 2025 Execution Model: Agile sprints with clear deliverables and metrics

SPRINT 0: PREP WEEK (Nov 20-26)

Theme: "Foundation Setting" Duration: 7 days Critical: Must complete 100% before Nov 27 - this is your foundation

Track 1: Graduate Activation

[ ] Draft Ambassador invitation email/script
[ ] Create Ambassador Toolkit (email templates, social media posts, referral tracking)
[ ] Schedule Ambassador kickoff call (Nov 23)
[ ] Assign each Ambassador 3-4 weekly meditation attendees as "meditation buddies"
[ ] Book venues for "Friends & Family" intro talks (Dec 7, Dec 14)

Track 2: Residential Building Outreach

[ ] Draft property manager outreach email (use template in file 04)
[ ] Research insurance/liability requirements for building events
[ ] Create one-page "Resident Wellness Program" PDF
[ ] Send outreach to 10 property managers (see file 01 for contacts)
[ ] Follow up via phone to 5 top-priority buildings

Track 3: Yoga Studio Partnerships

[ ] Identify 8 yoga studios in target zones (Dupont Circle, Adams Morgan, U Street)
[ ] Draft partnership proposal email
[ ] Create co-branded flyer template in Canva
[ ] Send outreach to studio owners/managers
[ ] Schedule partnership calls for week of Nov 27

Track 4: Retention System Setup

[ ] Set up Eventbrite for session RSVPs (free tier)
[ ] Create WhatsApp groups for volunteer coordination:
"Session Leaders" group
"Community Connectors" group
"All Volunteers" group
[ ] Write SMS templates for 48-hour retention flow (see file 03)
[ ] Assign 5 "Community Connectors" to execute retention flow
[ ] Create Google Sheet master attendance tracker (see file 08 for template)

Track 5: Volunteer Training

[ ] Train 5 "Session Leaders" to lead meditations
[ ] Train 5 "Community Connectors" for 48-hr retention execution
[ ] Train 20 online "Digital Ambassadors" for social/email/admin tasks
[ ] Create volunteer handbook with roles/responsibilities

Definition of Done (Sprint 0)

✅ 30 graduates contacted and 20+ confirmed as Ambassadors ✅ 3 property managers respond positively ✅ 2 yoga studios agree to partnership ✅ Registration system live and tested ✅ All volunteer roles assigned

BLOCKER ALERT: Cannot proceed to Sprint 1 without registration system, trained volunteers, and Ambassador toolkit.

SPRINT 1: LAUNCH WEEK (Nov 27 - Dec 3)

Theme: "First Contact" Duration: 7 days

Goals

Launch weekly meditations at 2 pilot locations
Activate graduate ambassadors
Execute first yoga studio co-branded event
Test 48-hour retention flow

Key Activities

[ ] Host meditation at first residential building (Wed or Thu evening)
[ ] Host meditation at second location (different day/time to test)
[ ] Execute Sally's 48-hr retention flow on ALL attendees (see file 03)
[ ] Graduate Ambassadors begin inviting friends to Dec 7 intro talk
[ ] Launch first yoga studio partnership event
[ ] Digital ads go live (if using Strategy 4 - see file 06)

Metrics to Track (See file 07 for details)

Attendance count per session
Contact info capture rate (target: 80%+)
48-hour SMS/call response rate (target: 40%+)
Week 1 → Week 2 return rate (target: 60%)

A/B Tests This Week

Voice note vs SMS for retention (Sally's hypothesis)
"Stress-free living" vs "Navigate uncertainty" messaging
Evening (7pm) vs lunch (12pm) session times (if feasible)

SPRINT 2: SCALE WEEK (Dec 4-10)

Theme: "Momentum Building" Duration: 7 days

Goals

Add 2-3 more meditation locations
Host first Friends & Family intro talk (Dec 7)
Deepen yoga studio partnerships
Optimize based on Week 1 data

Key Activities

[ ] Launch meditation at 2 additional buildings/locations
[ ] Host Dec 7 "Friends & Family" intro talk (Graduate Ambassador attendees)
[ ] Convert intro talk attendees to January course registrations
[ ] Continue Week 2 retention flow for all Week 1 participants
[ ] Activate second yoga studio partnership
[ ] Double down on what worked Week 1, kill what didn't

Conversion Funnel

Intro talk attendees (goal: 30-40 people)
Course registration (goal: 30-40% conversion = 10-15 seats)
Early bird discount offered (ends Jan 8)

Metrics

Week 1 → Week 2 return rate (actual)
Intro talk signup rate from Week 2 meditators
Intro talk → Course conversion rate

SPRINT 3: PEAK WEEK (Dec 11-17)

Theme: "Maximum Reach" Duration: 7 days

Goals

All meditation locations active (6-8 locations)
Second intro talk (Dec 14)
WMD promotion ramps up
Community building at peak

Key Activities

[ ] 6-8 weekly meditation sessions across DC
[ ] Host Dec 14 intro talk (open to all community meditators)
[ ] Begin heavy WMD promotion at all sessions
[ ] Graduate Ambassadors push final friend invites
[ ] Social media campaign intensifies (if using digital strategy)
[ ] Email campaign to all contacts: "Join us for WMD Dec 21"

Focus

Build excitement for Dec 21 global event
Continue course conversions from intro talks
Maintain retention rates (should be 75%+ by Week 3)

SPRINT 4: WMD CONVERGENCE (Dec 18-21)

Theme: "The Big Event" Duration: 4 days

Goals

Massive turnout for Dec 21 World Meditation Day
Capture ALL contacts for January follow-up
Celebrate volunteers and community

Key Activities

[ ] Consolidate to 2-3 main WMD hubs for big event
[ ] Set up livestream from NYC (Sri Sri) at DC locations
[ ] Create "event atmosphere" - decorations, refreshments, community feel
[ ] Capture contact info from ALL WMD participants
[ ] Post-WMD: Send "Thank you + Jan course info" email within 24 hours
[ ] Recognition event for volunteers (Dec 22)

Success Metrics

Total WMD attendance (goal: 100+ across all locations)
New contact capture (goal: 80%+ of attendees)
Social media reach/shares of WMD experience

SPRINT 5: CONVERSION SPRINT (Dec 22 - Jan 10)

Theme: "Course Filling" Duration: 20 days

Goals

Convert WMD participants to January course
Final push for course registrations
Continue weekly meditations (don't lose momentum)

Key Activities

[ ] Email campaign to all WMD participants (Dec 22-23)
[ ] Host Jan 2-5 intro talks (post-New Year resolution timing)
[ ] "New Year, New You" messaging intensifies
[ ] Continue weekly meditations (Jan 1, 8)
[ ] Early bird discount deadline reminder (Jan 8)
[ ] Final course registration close (Jan 10)
[ ] Course confirmation and logistics to all registered (Jan 11-15)

Conversion Tactics

WMD post-event email with course offer
New Year resolution angle ("Start 2025 stress-free")
Testimonials from December intro talk participants
Payment plans if price is barrier
Final "last chance" push Jan 8-10

Success Metric

ULTIMATE GOAL: Fill January Happiness Course with viable class size

Critical Path Dependencies

⚠️ Cannot do retention flow without registration system (Sprint 0 blocker) ⚠️ Cannot scale locations without trained Session Leaders (Sprint 0 blocker) ⚠️ Cannot activate Ambassadors without toolkit (Sprint 0 blocker)

Bob's mandate: Sprint 0 must complete 100% before Nov 27. No shortcuts. This is your foundation.

Weekly Standup Structure

When: Every Monday 8:00 PM (online) Who: All volunteer coordinators Agenda: 1. Last week wins (2 min each track) 2. This week goals (2 min each track) 3. Blockers/risks (open discussion) 4. Metrics review (see file 07) 5. Assignments for week

Duration: 30 minutes max

Risk Mitigation

Risk	Likelihood	Mitigation
Property managers ignore outreach	HIGH	Focus on graduate network as primary
First sessions <5 people	MEDIUM	Consolidate locations, intensify promotion
Retention flow breaks (no volunteers)	MEDIUM	Automated email sequence fallback
Dec 21 competes with holiday travel	MEDIUM	Frame as "escape holiday stress"
Jan timing conflicts with New Year plans	LOW	Offer February cohort as backup

Next Actions: Start Sprint 0 NOW. Review file 04 for messaging templates to begin outreach.