New Year, New YOU! - January 2026 Mega Course
Campaign Details | AoL DC Center
Course: Art of Living - Part 1 Course
Dates: January 23-25, 2026
Teachers: Ajay Tejasvi & Chris Smythe
Registration: tiny.cc/SKYDC2026
Tagline: "Start your year with clarity, calm, and renewed energy"
Quick Playbook Reference
See Mega-Course-Strategy-General.md
Registration Funnel Sources
| Source |
Description |
Target Leads |
| Webinar |
Free online session → course CTA |
100+ registrants → 15-25% convert |
| Intro Sessions |
In-person/online taste → course invite |
Existing contacts, warm leads |
| WMD (World Meditation Day) |
Annual event attendees → follow-up |
Event participants |
| Local Events |
Booth/flyer contacts → nurture sequence |
Market/festival leads |
| Partner Referrals |
Yoga studios, wellness venues |
Cross-promotion |
| Social Media |
Direct registration from posts |
Cold audience |
Webinar for This Campaign
Panel Discussion
| Element |
Detail |
| Title |
"Navigating Uncertainty & Change" (or New Year theme variant) |
| Presenters |
Chris Smythe + Ajay Tejasvi |
| Format |
Panel discussion, 60 min |
| Timing |
Tue/Wed, 6-7 PM ET |
| Date |
Week of Jan 13-17 (1 week before course) |
This Campaign's Hooks
"Job Hugging" (Ajay's thought leadership):
- Many employees holding on out of fear, not loyalty
- Inner resilience drives real innovation
- "Create workplaces where people grow, not grip"
"Absolute Intelligence" (Ajay's Entrepreneur piece):
- True intelligence begins within
- Shift from observing intelligence to being intelligence
New Year Angle:
- "Start your year with clarity, calm, and renewed energy"
- Resolution-friendly timing
- Fresh start messaging
LinkedIn:
"Job Hugging Is the New Quiet Quitting. Many employees today aren't leaving — they're holding on out of fear. Join Chris Smythe and Ajay Tejasvi for practical tools to build inner resilience."
New Year variant:
"What if 2026 could feel different? Join us for a conversation on starting your year with clarity, calm, and renewed energy."
Intro Session Strategy
| Element |
Detail |
| Purpose |
Experiential taste for warm leads |
| Duration |
30-45 min |
| Content |
Brief intro + breathing demo + course invite |
| Timing |
2-3 sessions in Jan before course |
| Audience |
WMD contacts, past inquiries, event leads |
WMD (World Meditation Day) Follow-Up
| Action |
Timing |
| Thank you email with course info |
Within 48 hrs of WMD |
| Intro session invite |
1 week after WMD |
| Course reminder |
1 week before Jan 23 |
Local Events (This Campaign)
December 2025 (See Events-Calendar-Outreach.md)
| Date |
Event |
Action |
| Dec 13-14 |
National Harbor Market |
Booth - collect leads |
| Dec 20-21 |
National Harbor Market |
Booth - collect leads |
| Dec 20 |
YANA Full Moon Fest |
Network, flyers |
January 2026
| Date |
Event |
Action |
| Jan 15-19 |
Interfusion Festival |
Major booth - promote Jan 23-25 course |
Campaign Assets
| Asset |
File |
Use |
| Course poster |
assets/NewYearNewYou.jpeg |
Primary promotional image |
| Panel poster (2020 ref) |
assets/2020-panel-poster.jpg |
Webinar promotion template |
| Teaser image |
assets/2020-teaser-breathe-free.jpg |
Social media |
Course Poster
Action Items
By Dec 15
- [ ] Confirm Chris & Ajay for webinar
- [ ] Apply for Interfusion Festival booth
By Dec 20
- [ ] Select webinar date (week of Jan 13-17)
- [ ] Book National Harbor booth (Dec 20-21)
- [ ] Eventbrite page live
By Jan 5
- [ ] Schedule intro sessions (2-3 before course)
- [ ] WMD follow-up sequence ready
- [ ] Social posts scheduled
By Jan 13
- [ ] Webinar execution
- [ ] Final push emails
Learnings (Post-Campaign)
| Question |
Finding |
| Which funnel source converted best? |
|
| Webinar show-up rate? |
|
| Intro session conversion? |
|
| "New Year" messaging effectiveness? |
|
| What to repeat? |
|
| What to change? |
|
Last Updated: December 9, 2025