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Property Manager Outreach Guide

Strategy for Residential Building Partnerships

Purpose: How to approach property managers for meditation sessions at their buildings.

Contact Data: See property-managers.md for names, emails, phones.

Tiered Outreach Strategy

TIER 1: Highest Priority ⭐⭐⭐

Target buildings with perfect demographic match (30-55 professionals, wellness-oriented):

Property Management Why Priority Outreach Strategy
The Hepburn Bozzuto Most upscale in target area, Kalorama/Dupont Direct email to PM
The Ellington Bozzuto/Lincoln U Street Corridor, young professionals Email first, call Tue/Thu AM
Collection 14 Greystar 14th St Corridor, amenity-focused Website form, "community well-being"

TIER 2: High Priority ⭐⭐

Property Management Why Priority Outreach Strategy
The Croydon Borger Art Deco high-rise, 17th/Dupont Email + direct property line
1630 R Street Borger Dupont Circle, leverage Croydon relationship Website, mention Croydon if applicable
Chatel Real Estate Chatel In 20009, established since 1950 Email, phone follow-up
Stay Attache Attache PM Corporate housing, high turnover Email, emphasize resident satisfaction
First Priority Mgmt First Priority In 20009, verify current operation Email/phone, verify status

TIER 3: Medium Priority (Large Portfolio)

Company Portfolio Outreach Strategy
Bernstein Mgmt 90+ properties, 5,800+ apts Call first to identify 20009 properties
Fred A. Smith Co 8-800 unit buildings since 1946 Call to identify relevant properties

Management Company Strategies

Bozzuto Strategy (Hepburn + Ellington)

Why strategic: Professional management, values resident experience, multiple properties = scalable.

Approach: 1. Email both properties separately (personalized, not bulk) 2. If one responds positively, mention to the other 3. Emphasize: Wellness amenity → resident satisfaction → retention

Borger Strategy (Croydon + 1630 R Street)

Approach: 1. Email both properties individually first 2. Success with one → leverage for others 3. Both interested → proposal to central office for all Borger DC properties

Outreach Execution Plan

Week 1 Priority (First 5 Contacts)

Property Contact Method Goal
The Hepburn Direct email Response
The Ellington Email Response
Collection 14 Website form Response
The Croydon Email Response
1630 R Street Website form Response

Target: 3 positive responses

Follow-Up Timeline

Day Action
Day 1 Send all 5 emails
Day 3 Phone follow-up to non-responders
Day 5 Second email to interested parties
Day 7 In-person visit if very interested

Key Selling Points

For Property Managers: - ✅ Zero cost to building or residents - ✅ Increases resident satisfaction and retention - ✅ Art of Living provides: Insurance, instructors, all materials - ✅ Flexible scheduling: Match your community room availability - ✅ Professional organization: 180+ countries, UN consultative status, Stanford research - ✅ Local presence: DC center at 2401 15th St NW, 20009

Emphasis: This is a resident amenity (like yoga or fitness classes) that costs them nothing.

Success Metrics

Timeframe Target
Week 1-2 5 contacts made, 3 positive responses, 1 confirmed pilot
Month 1 10+ contacts, 5+ responses, 2-3 pilot events scheduled
Quarter 1 1-2 successful pilots, testimonials, 3-5 buildings, referrals

Email Template

See: Messaging Templates

Subject: Meditation Service Offering for [Building Name] Residents

Key Positioning: - We're offering (not asking to partner) - Art of Living = UN consultative status, global nonprofit - World Meditation Day connection (Dec 21) - Complementary sessions (no cost) - Options: Residents come to us OR we bring instructor

Last updated: 2025-12-25

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