New Year, New YOU! - January 2026 Mega Course
Campaign Details | AoL DC Center
Course: Art of Living - Part 1 Course Dates: January 23-25, 2026 Teachers: Ajay Tejasvi & Chris Smythe Registration: tiny.cc/SKYDC2026 Tagline: "Start your year with clarity, calm, and renewed energy"
Quick Playbook Reference
Registration Funnel Sources
| Source | Description | Target Leads |
|---|---|---|
| Webinar | Free online session → course CTA | 100+ registrants → 15-25% convert |
| Intro Sessions | In-person/online taste → course invite | Existing contacts, warm leads |
| WMD (World Meditation Day) | Annual event attendees → follow-up | Event participants |
| Local Events | Booth/flyer contacts → nurture sequence | Market/festival leads |
| Partner Referrals | Yoga studios, wellness venues | Cross-promotion |
| Social Media | Direct registration from posts | Cold audience |
Webinar for This Campaign
Panel Discussion
| Element | Detail |
|---|---|
| Title | "Navigating Uncertainty & Change" (or New Year theme variant) |
| Presenters | Chris Smythe + Ajay Tejasvi |
| Format | Panel discussion, 60 min |
| Timing | Tue/Wed, 6-7 PM ET |
| Date | Week of Jan 13-17 (1 week before course) |
This Campaign's Hooks
"Job Hugging" (Ajay's thought leadership):
- Many employees holding on out of fear, not loyalty
- Inner resilience drives real innovation
- "Create workplaces where people grow, not grip"
"Absolute Intelligence" (Ajay's Entrepreneur piece):
- True intelligence begins within
- Shift from observing intelligence to being intelligence
New Year Angle:
- "Start your year with clarity, calm, and renewed energy"
- Resolution-friendly timing
- Fresh start messaging
Promotional Copy
LinkedIn:
"Job Hugging Is the New Quiet Quitting. Many employees today aren't leaving — they're holding on out of fear. Join Chris Smythe and Ajay Tejasvi for practical tools to build inner resilience."
New Year variant:
"What if 2026 could feel different? Join us for a conversation on starting your year with clarity, calm, and renewed energy."
Intro Session Strategy
| Element | Detail |
|---|---|
| Purpose | Experiential taste for warm leads |
| Duration | 30-45 min |
| Content | Brief intro + breathing demo + course invite |
| Timing | 2-3 sessions in Jan before course |
| Audience | WMD contacts, past inquiries, event leads |
WMD (World Meditation Day) Follow-Up
| Action | Timing |
|---|---|
| Thank you email with course info | Within 48 hrs of WMD |
| Intro session invite | 1 week after WMD |
| Course reminder | 1 week before Jan 23 |
Local Events (This Campaign)
December 2025 (See events-calendar-outreach.md)
| Date | Event | Action |
|---|---|---|
| Dec 13-14 | National Harbor Market | Booth - collect leads |
| Dec 20-21 | National Harbor Market | Booth - collect leads |
| Dec 20 | YANA Full Moon Fest | Network, flyers |
January 2026
| Date | Event | Action |
|---|---|---|
| Jan 15-19 | Interfusion Festival | Major booth - promote Jan 23-25 course |
Campaign Assets
| Asset | File | Use |
|---|---|---|
| Course poster | assets/NewYearNewYou.jpeg |
Primary promotional image |
| Panel poster (2020 ref) | assets/2020-panel-poster.jpg |
Webinar promotion template |
| Teaser image | assets/2020-teaser-breathe-free.jpg |
Social media |
Course Poster
Action Items
By Dec 15
- [ ] Confirm Chris & Ajay for webinar
- [ ] Apply for Interfusion Festival booth
By Dec 20
- [ ] Select webinar date (week of Jan 13-17)
- [ ] Book National Harbor booth (Dec 20-21)
- [ ] Eventbrite page live
By Jan 5
- [ ] Schedule intro sessions (2-3 before course)
- [ ] WMD follow-up sequence ready
- [ ] Social posts scheduled
By Jan 13
- [ ] Webinar execution
- [ ] Final push emails
Learnings (Post-Campaign)
| Question | Finding |
|---|---|
| Which funnel source converted best? | |
| Webinar show-up rate? | |
| Intro session conversion? | |
| "New Year" messaging effectiveness? | |
| What to repeat? | |
| What to change? |
Last Updated: December 9, 2025
Related Documents
- Index — Documentation home
Last updated: 2025-12-23